Using Animation, Education and Fun to Build Your Practice

As dental healthcare professionals, we are keenly aware of the importance of good oral health and strive to educate our patients, schools and community. The reality is that approximately 50% of the general population do not seek regular and routine dental care. Imagine how busy dental practices would be if we were able to somehow reach and activate even half of this population.

How can we reach and effectively engage all these people? We must first understand the root of the problem (no pun intended). We are all aware of the common obstacles keeping people from getting the dental care they need – time, money, fear, and the overall low value placed on oral health, primarily due to a lack of education. However, let’s focus on the last two factors, fear and lack of education.

Many believe that people don't seek regular dental care because they don't value oral health. Yes, there has been progress with people valuing their smile/esthetics, with teeth whitening and smile enhancement procedures becoming more and more popular. But the HEALTH aspect of dentistry is definitely lacking. Despite all the studies and evidence that oral health directly affects overall health and wellbeing, our message is just not being heard and/or sinking in.

Fear Factor Overcome

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It is estimated that as many as 1-in-3 people have some level of anxiety/fear of the dentist. Engaging young children at a very early age should significantly reduce the number of dental phobics.

Special Healthcare Needs

The fun and distraction of the items listed below help those with special healthcare needs to have a comfortable dental experience.

We are always looking for fresh and fun ways to engage and educate our patients, school children and community. As with many educational campaigns, starting with the youth is important. If we can add a fun-factor along with the education, it is a win-win. If we can appeal to the kids, we attract the whole family!

Pledge Certificates

Children's Choice Pledge Certificate

These little pieces of paper are powerful! When a child, teen, or even an adult signs their name to a pledge, it really works to hold them accountable.

Books

There are several excellent dental books available that are fun and engaging. Some come with a toy or other items to enhance the experience.

Websites

Finding a website dedicated to oral health awareness and education is a great find. Music, coloring pages, puzzles, and other multimedia can make the experience interactive and highly effective.

Cartoons

Let's face it, kids LOVE cartoons!  Are there dental health cartoon characters out there that bring education and fun to the dental experience? Is there a dental health Super Hero ready and willing to come to the rescue and save the day for the kids? Kids learn faster when they are entertained and engaged, and what better way than animation.

Super Hero

The Tooth Fairy is great, but kids just love Super Heroes, especially with capes! If your practice SuperHero also happens to be your mascot, all the better!

Social Media

The various social media channels give us wide-ranging opportunities to educate, entertain, engage and positively influence. Aligning your practice with a popular and successful brand, including animation and cartoon characters, could really enhance your practice personality and appeal with children and families.

Apps

Apps are in, and highly popular and effective. A few to consider:

Mascots

Children and families respond very well to mascots. Utilizing a dental mascot in your practice, at schools and at community events is a magnet to attract the masses. If the mascot is tied directly to a website, social media, and fun oral health cartoon brand, it's all the better to increase the appeal and overall effectiveness. Sending a personal message from the mascot character directly to the child patient the day before their dental appointment can help reduce fear and enhance the experience positively.

Plush Toys

dental health book

These furry little friends alleviate fear and comfort kids. Toys that are dental themed are even better for education and fun. If the toy is a part of a book/story, it can help create an experience that captures children's imaginations. Keeping them comfortable reduces stress with the dental team and increases efficiency. More info can be found here: http://www.mightymolarman.com/for-doctors

Patient Communication Software

Wouldn't it be great to personalize messages to patients for appointment reminders, etc. with a cartoon character that appeals to that particular patient? The usual boring emails and texts all of a sudden become fun and engaging!   

Orthodontic Themed Packages

Patients can choose and enjoy their most fun and appealing character!

Campaigns & Causes

We all love a good cause, and what better way to promote good oral health than with a central Brush-Floss-Rinse Campaign that we ALL can rally around and support?! Here’s an example: http://www.mightymolarman.com/parents-corner

Foundation/Charity

Any serious movement or cause must raise money and resources to get the word out and help those in need. A good portion of those 50% who don't see a dentist is because they can't afford the care. http://www.molarsunited.com

Focus on creating an EXPERIENCE for patients that helps your practice stand out from all the rest. Something unique and special will cause families to drive past several closer dental practices to get to your “destination practice”. When you create and offer such an experience, you will most certainly be addressing and putting a big dent in the inactive 50% crowd, while welcoming many new families to your practice.

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Dr. John U. Bond brings animation to the dental world with Mighty MolarMan & Friends. These original, fun-loving cartoon characters educate and promote oral health, while also helping all the children with dental phobias, and those with special healthcare needs, to have a relaxing and fun dental experience.

Mighty MolarMan & Friends serve as the foundation of fun in Dr. Bond’s practices in Dallas, TX, attracting new families and enhancing practice growth. He believes his animation-fueled approach to marketing/branding is the wave of the future, both for dental practices as well as oral healthcare products & services. Come join the fun; learn how at www.mightymolarman.com/for-doctors.

Dr. Bond can be reached at john@molartowneproductions.com

 

Doctor, do you want to have your very own mascot at your next community event?

You will quickly set yourself apart from other dental offices in town.

Mighty MolarMan is the SuperHero of Smiles, and is loved by children, teens and adults alike. The mascot really gets around too, making appearances at events and conventions across the country as the iconic advocate of dental health awareness and education. With the recently formed Molars United Foundation, his mission is to bring education, resources and smiles to to all!

It's not just about the mascot either. Mighty MolarMan & Friends is an emerging and popular family total health brand.  Supported by mightymolarman.com and riding the growing popularity of their first book, “Molar in the Mirror”, as well as, The Mighty MolarMan Pledge … Mighty MolarMan & Friends are fast becoming the first dental health specific cartoon characters that capture our hearts and make a real difference in raising the value of oral health.

Let's get children and families excited about oral health !!

Boost your Brand & Attract New Patients with Mighty MolarMan


Ready for your very own Mighty MolarMan mascot for your office? Simply request your mascot below, and we will be in touch as soon as possible.


Coming Soon!

More Mighty MolarMan & Friends mascots

Biggie Smiles
Pearly White